Post by Liz Cramer on Sept 19, 2016 19:25:27 GMT
Start With Why: How Great Leaders Inspire Everyone to Take Action
Simon Sinek
Book: www.amazon.com/dp/B002Q6XUE4/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
TED Talk: youtu.be/sioZd3AxmnE
In his book, an his TED Talk, Simon Sinek discusses the importance of starting with "WHY" - your purpose for doing what you do. He applies this concept to businesses, teams, and movements to demonstrate how emphasizing purpose can inspire people to act. Some key takeaways for me were:
The Golden Circle - place WHY at the center, then HOW, then WHAT. Start with WHY to make the most compelling case. Instead of starting with what you do, start with why you do it.
Inspiration vs Manipulation - in AMP one of the key leadership qualities we talked about was inspiring others to action. Mr. Sinek draws a distinction between manipulation and inspiration, explaining that inspiration is more sustainable than manipulation, and in order to build trust and loyalty you should strive to inspire, not manipulate.
People don't buy your WHAT, they buy your WHY - it doesn't matter how many new features your product has. The next person can and will quickly come along and improve upon your features. Your purpose is what sets you apart, and inspires people to buy, or act.
Simon Sinek
Book: www.amazon.com/dp/B002Q6XUE4/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
TED Talk: youtu.be/sioZd3AxmnE
In his book, an his TED Talk, Simon Sinek discusses the importance of starting with "WHY" - your purpose for doing what you do. He applies this concept to businesses, teams, and movements to demonstrate how emphasizing purpose can inspire people to act. Some key takeaways for me were:
The Golden Circle - place WHY at the center, then HOW, then WHAT. Start with WHY to make the most compelling case. Instead of starting with what you do, start with why you do it.
Inspiration vs Manipulation - in AMP one of the key leadership qualities we talked about was inspiring others to action. Mr. Sinek draws a distinction between manipulation and inspiration, explaining that inspiration is more sustainable than manipulation, and in order to build trust and loyalty you should strive to inspire, not manipulate.
People don't buy your WHAT, they buy your WHY - it doesn't matter how many new features your product has. The next person can and will quickly come along and improve upon your features. Your purpose is what sets you apart, and inspires people to buy, or act.
